Muru, comes from an Aboriginal word that translates to "Journey"

We believe that when you listen to music, it should be an should be a journey.

Music can captivate, motivate, energise, comfort and inspire us. More importantly, music can take us on a journey. We want you to get that same spine tingling feeling with your playlists, that you get when you're at a concert listening to your favourite band or on the dance floor being moved by the DJ.

We are building the tools to help music streaming platforms provide better recommendation and discovery and we are using the fundamentals of DJ-ing to do it. 

The power of A.I. has allowed us to codify the DJ brain and turn the playlist experience into something truly personal, dynamic and life changing.